10M+
AD IMPRESSIONS
27k+
ORDERS DRIVEN
Home
KFC Kwench
JET ADS USED
Spotlight Banner · Keyword Targeting · New to Brand Targeting · Basket Recommendations
KFC became the first advertiser on Just Eat to run motion-led animated banners — driving summer Kwench awareness across Spotlight, Keyword Targeting, and Basket Recommendations.
Objective
KFC wanted to drive awareness and product trial of their refreshing drinks range, Kwench, over the key summer period — reaching new customers at the moments they were most likely to add a drink to their order.
Strategy
JET Ads built a bespoke multi-format campaign: high-impact Spotlight Banners with KFC's first-ever motion-led animated creative, Basket Recommendation ads appearing during the menu flow, and Keyword Targeting using first-party data to reach active, new, and high-intent customers. Together, the formats covered Inspiration, Consideration, and the key purchase moment.
Results
Over 10 million ad impressions were served across the campaign, driving more than 27,000 Kwench orders. With a 3× average ROAS (peaking at 8×) and 2% average CTR (peaking at 4%), the campaign put Kwench top of mind throughout the hottest summer on record.
Spotlight banner
CPM | Mid funnel
CAMPAIGN
20 Jul - 28 Sep
VERTICAL
Restaurant
MARKET
United Kingdom
MEASUREMENT
Post-click attribution
Home
KFC Kwench
KFC Kwench
JET ADS USED
Spotlight Banner · Keyword Targeting · New to Brand Targeting · Basket Recommendations
10M+
AD IMPRESSIONS
27k+
ORDERS DRIVEN
KFC became the first advertiser on Just Eat to run motion-led animated banners — driving summer Kwench awareness across Spotlight, Keyword Targeting, and Basket Recommendations.
Objective
KFC wanted to drive awareness and product trial of their refreshing drinks range, Kwench, over the key summer period — reaching new customers at the moments they were most likely to add a drink to their order.
Strategy
JET Ads built a bespoke multi-format campaign: high-impact Spotlight Banners with KFC's first-ever motion-led animated creative, Basket Recommendation ads appearing during the menu flow, and Keyword Targeting using first-party data to reach active, new, and high-intent customers. Together, the formats covered Inspiration, Consideration, and the key purchase moment.
Results
Over 10 million ad impressions were served across the campaign, driving more than 27,000 Kwench orders. With a 3× average ROAS (peaking at 8×) and 2% average CTR (peaking at 4%), the campaign put Kwench top of mind throughout the hottest summer on record.
Spotlight banner
CPM | Mid funnel
CAMPAIGN
20 Jul - 28 Sep
VERTICAL
Restaurant
MARKET
United Kingdom
MEASUREMENT
Post-click attribution
Home
KFC Kwench
KFC Kwench
JET ADS USED
Spotlight Banner · Keyword Targeting · New to Brand Targeting · Basket Recommendations
10M+
AD IMPRESSIONS
27k+
ORDERS DRIVEN
KFC became the first advertiser on Just Eat to run motion-led animated banners — driving summer Kwench awareness across Spotlight, Keyword Targeting, and Basket Recommendations.
Spotlight banner
CPM | Mid funnel
Objective
KFC wanted to drive awareness and product trial of their refreshing drinks range, Kwench, over the key summer period — reaching new customers at the moments they were most likely to add a drink to their order.
Strategy
JET Ads built a bespoke multi-format campaign: high-impact Spotlight Banners with KFC's first-ever motion-led animated creative, Basket Recommendation ads appearing during the menu flow, and Keyword Targeting using first-party data to reach active, new, and high-intent customers. Together, the formats covered Inspiration, Consideration, and the key purchase moment.
Results
Over 10 million ad impressions were served across the campaign, driving more than 27,000 Kwench orders. With a 3× average ROAS (peaking at 8×) and 2% average CTR (peaking at 4%), the campaign put Kwench top of mind throughout the hottest summer on record.
CAMPAIGN
20 Jul - 28 Sep
VERTICAL
Restaurant
MARKET
United Kingdom
MEASUREMENT
Post-click attribution